The Traditional Video Creation Workflow

See how the typical video creation process unfolds—and why there's a better way.

Idea sparks

Step 1

You have a clear idea, but turning it into a video feels overwhelming.

The brief is written

Step 2

You draft the message, tone, and audience—but it never feels quite right.

Editor search

Step 3

You hunt for freelancers or agencies—reviewing portfolios, sending DMs, and waiting.

Assets are sent

Step 4

You gather logos, visuals, and references—then wait for the first draft.

First draft

Step 5

Days later, the draft lands—but the tone or message is off.

Feedback cycle

Step 6

You request changes—and enter endless back-and-forth.

Video goes live

Step 7

It's finally done… after 10+ steps and 1–2 weeks of tiring work.

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